Welcome! I’m Jo, a beauty business owner, business coach and founder of Nailing The Steps.

I help self-employed business owners make sense of the business side of what they do, so they can attract more customers, build confidence and create a business they're proud of.

Whether you're a nail tech, beauty therapist, hairdresser, or aesthetics practitioner, running a successful business takes more than being brilliant at what you do.

If you're struggling with inconsistent bookings, pricing, marketing or simply knowing what to tackle next, you're not alone.

Does this sound familiar?

- Inconsistent bookings and an unpredictable income

- Uncertainty about how to price your services confidently

- Feeling unsure about the business skills you need to succeed

- Finding it difficult to stand out and attract clients on social media

- Feeling constantly under pressure to keep your appointment book full

Nailing The Steps is here to help you make sense of the business side of the beauty industry.

With practical courses, weekly coaching calls and personal support from me, you'll learn how to identify what's holding your business back, focus on what needs attention and take positive steps towards building a business that works for you.

You don't have to figure everything out alone or change everything overnight. Just practical help, guidance and support, one step at a time.

My Journey From Beauty Professional to Business Owner

The skills that changed everything:

When I first started out in the beauty industry, I was focused on doing what I loved. But, like so many beauty professionals, I soon discovered that being brilliant at your treatments doesn't automatically mean you know how to run a successful business.

I had appointments to fill, boundaries to establish and goals that sometimes felt completely out of reach.

I realised that if I wanted a business that gave me the income, confidence and freedom I was working so hard for, something had to change.

It was time to work ON my business, not just IN it.

I began putting the business skills I already had into practice. Through my experience in coaching, organisation and mentoring, I started to see my beauty business differently.

I changed my mindset, learned to value my skills, put better systems in place and became more confident in my decisions. And gradually, things began to change.

My appointments became more consistent. I started charging what I was worth. I began building a business that supported my life, rather than one that took over it.

I know what's possible because I've lived it.

I started out not really expecting to earn much more than minimum wage. Today, I earn around £900 a week while working approximately 35 hours, including admin.

That didn't happen overnight, and it wasn't down to one magic trick. It came from learning the business skills that my beauty training hadn't taught me.

Nailing The Steps began when I realised just how much beauty professionals needed this kind of support. I wanted to share the knowledge, practical strategies and encouragement that had made such a difference to my own business.

Today, I'm continuing that work, helping beauty professionals build businesses they feel proud of, with the skills and confidence to make their own goals possible.

You don't have to figure everything out alone. I'd love to help you take your next step.

You trained to do what you love. But somewhere along the way, you may have found yourself having to figure out the business side of things all on your own.

The members tell me:

"The weekly calls help me focus on one thing at a time and actually fix it."

"Talking things through helps me identify what is and isn't working right now."

"I know this stuff, but having someone to bounce ideas around with makes all the difference, working alone meant I didn't have anyone who actually gets it to discuss my business with until I joined the membership."

And that's exactly what I want Nailing The Steps to provide.

A place where you can talk through your challenges, recognise what's holding your business back and work out what needs to change.

With the right guidance and support, you can start putting those changes into practice and moving your business forward.

The Nailing The Steps Membership is your place to learn, grow and get the support you need to build a business you're proud of.

Inside, you'll get:

* Instant access to all the courses so you can develop the business skills your initial training didn't teach you.

* Weekly live coaching calls where you can ask questions, get guidance and work through your business challenges.

* Quick, practical tutorials to help you take action and make changes straight away.

* Ongoing support and encouragement from me so you never feel like you're figuring it all out alone.

And because I believe every beauty professional deserves access to good business coaching, I've made sure it's affordable too.

For just £14.99 a month, you get access to the knowledge, practical tools and personal support to help you move your business forward.

You've already invested in learning your beauty skills. Now it's time to invest in learning how to make a living from them.

Stop guessing what to do next. Start taking steps to build the business you originally dreamed of.

Join Nailing The Steps today for just £14.99 a month.

I'd love to welcome you inside!

A whole library of business support, ready when you are...

A whole library of business support,

ready when you are...

From attracting new clients and improving client retention to pricing, marketing and growing your confidence, you'll find practical help for the business challenges you're facing.

How will I help you?

When you join Nailing The Steps, you're not just buying access to a collection of courses. You're getting ongoing support from someone who genuinely wants to see your business succeed.

You get me!

I'm not handing you over to a team of people or leaving you to figure things out alone. You'll have access to me through our private WhatsApp group and, most importantly, our weekly live coaching calls.

These calls are your opportunity to ask questions, talk through your challenges, bounce ideas around and work out what to focus on next. I want you to feel supported, listened to and encouraged every step of the way.

Your questions matter.

If you can't find the answer you're looking for, just ask! I listen to my members and create practical tutorials around the things you need help with. Chances are, if you're struggling with something, someone else is too.

Advice that's relevant right now.

I still work in the beauty industry, offering nails, pedicures, lashes, brows and waxing, so I understand how quickly things can change.

But the business principles I teach aren't limited to one particular treatment or service. They work across hair and beauty, aesthetics and other client-based businesses, whether you work from home, in a salon or as a mobile professional.

I continually review and develop the training to make sure you're getting practical, relevant advice that you can actually use in today's hair and beauty industry.

Learn from my experience.

I've spent years building businesses, learning what works (and what doesn't!) and developing the skills that make running a beauty business easier. I want to share those lessons with you, so you don't have to spend years working everything out for yourself.

Support that works for YOU.

Whether you prefer to quietly work through the courses in your own time or get involved, ask questions and join the conversations, there's space for you here. You can learn at your own pace, in your own way, knowing support is available when you need it.

You're never just another membership number. I'll help point you in the right direction, answer your questions and encourage you to put what you learn into action.

My aim is simple: I want you to feel confident, supported and excited about the future of your beauty business.

You bring the ambition. I'll help you with the steps.

Ready to start building a business that works for you?

I'd love to welcome you into Nailing The Steps.

How much is the membership?

Your Nailing The Steps Membership is just £14.99 a month.

You will get instant access to all the courses, weekly live coaching calls, practical tutorials and ongoing support as soon as you join.

No minimum term. No long-term commitment. You can cancel at any time. Everything you need to start taking the next steps in your beauty business, for less than the cost of the smallest beauty treatment.

Is this the right membership for me?

If you're a beauty professional offering treatments and services that rely on attracting and retaining clients, then absolutely!

I run my own business from a home salon, but the strategies I teach have worked for me throughout my career, including when I worked in a high street salon and as a mobile therapist.

Whether you work from home, in a salon or travel to your clients, the principles are the same. You need local people who want your services, know where to find you and are encouraged to keep coming back.

That's exactly what I'll help you work towards inside Nailing The Steps.

What will I learn?

You'll be working with me to focus on the areas of your business that need attention right now. There's no set path you have to follow – you can tailor your learning to suit your business and your goals.

I know that what you need when you're just starting out will be very different from what you need as your business grows. That's why I've covered a wide range of topics, so there's support for you wherever you are in your business journey.

You can learn about everything from choosing your business name and creating your brand, to attracting new clients, turning them into regulars, setting policies, managing your admin, pricing your services and marketing your business.

And as your business develops, you can come back and explore new areas, helping you build the skills and confidence to create a business that provides the income and lifestyle you're working towards.

There's always another step to take, and I'll help you work out what yours should be.

Am I tied to a contract?

NO!

There is no minimum term or long-term commitment. You can cancel at any time, so you can stay for as long or as little as you need.

I've experienced first-hand what it's like to grow a beauty business from scratch, and I know how valuable the right guidance and support can be.

If I'd had access to something like Nailing The Steps when I was building my business, for just £14.99 a month, I would have grabbed it with both hands!

I want you to have access to the support, knowledge and practical advice that I wish I'd had along the way.

How much is it?

Just £14.99 a month.

That gives you instant access to all the courses, practical tutorials, weekly coaching calls and ongoing support.

No minimum term and no long-term commitment. You can cancel at any time.

A small monthly investment in developing the business skills and confidence to make your beauty business work for you.

What courses are available?

There are lots of different courses available inside the membership, and they're all included in your £14.99 monthly subscription.

Each course includes online learning content, supporting videos and downloadable resources to help you put what you've learned into practice.

You can work through the materials at your own pace, revisit them whenever you need to and choose the topics that are most relevant to your business right now.

What are the Quick Start Tutorials?

The Quick Start Tutorials are short, focused videos, usually between 10 and 20 minutes long, where I talk about one specific topic in the beauty business.

Each tutorial is designed to help you identify one practical action you can take to improve your business.

Rather than giving you a long list of things to do, I encourage you to pick one tutorial at a time, take action and give yourself a chance to make that change before moving on to the next.

This way, you can make steady progress and take the steps you need to grow your business without feeling overwhelmed.

The tutorials are organised into handy categories, including marketing, social media, policies and boundaries, so you can quickly find the topics most relevant to you.

What happens in the weekly calls?

This is your time to get the support you need.

You can ask questions, talk about how putting something into practice has gone, share how your week has been or discuss challenges with clients, treatments or running your business.

You'll get support and guidance from me, but you'll also benefit from the experiences and ideas of the other members on the call.

And it's not just about what you can learn. You have knowledge and experience to share too, so there's an opportunity to offer your own ideas and support others along the way.

Our calls are a welcoming space where members can be open, share challenges and celebrate progress without feeling judged.

Over time, you'll build connections with other beauty professionals who understand the ups and downs of running a business and genuinely want to see each other succeed.

You're not doing this alone. You're part of a community that wants to see you thrive.

Can I have a 1:1 session with Jo?

Absolutely!

A one-to-one session can be a real game changer for you and your business. It's an opportunity to focus entirely on your individual challenges, goals and what you want to achieve.

One-to-one sessions aren't included in the membership, but they are available to book separately.

With my qualifications in adult education and mentoring, alongside my experience of building and running a beauty business, I'm well placed to help you work out the best way forward for you.

My aim is to help you find a way to grow your business that works for you, your goals and the life you want to lead.